Ecto was founded at the end of 2019 by Ruan Barbosa — a physics teacher, master in education, and digital strategy and data expert. With over a decade of experience in digital marketing, Ruan started the company to help businesses grow in a structured way, using SEO as the technical foundation.
The name “Ecto” was inspired by the iconic Ecto-1 car from the Ghostbusters movie — a vehicle built for support and action. This reference perfectly reflects our mission since day one: to stand by brands with a consultative and strategic approach, powered by our own technology to deliver real results.
Over the years, we’ve expanded our scope, combining SEO, Paid Media, Technology, and Content into fully integrated solutions. Backed by a multidisciplinary team and proprietary tools like Ecto Tools and Locasty, Ecto is now recognized as a consultancy known for delivering strategic clarity, custom execution, and sustainable growth.
To help brands grow through integrated digital performance solutions — uniting strategy, content, media, and technology to deliver structured, measurable results.
To be a benchmark in digital performance — known for combining intelligence, strategy, proprietary technology, and a results-driven team that works side by side with clients.
We value diverse experiences and mutual respect, fostering an inclusive and collaborative environment. We believe success comes from teamwork, transparency, and purposeful excellence.
Descubra o que realmente move os resultados das marcas digitais. Toda semana, um conteúdo prático e estratégico para você aplicar no seu negócio.
We bring together strategy, execution, and technology to build digital operations focused on outcomes. With proprietary tools like Ecto Tools and Locasty, a proven methodology, and a specialized team, we work closely with each brand to turn goals into actionable results.
Clear processes to structure and manage every project.
Specialists in media, SEO, content, data, and tech.
We act as an extension of your team.
Solutions designed to grow with predictability and structure.
Discover Ecto’s exclusive tools that streamline operations and scale results in the daily routine of the brands we support.
Our exclusive performance dashboard helps you track tasks, content, keywords, meetings, and results in real time — everything documented, prioritized, and transparent.
Locasty is Ecto’s proprietary platform for scaling local SEO. It helps businesses with multiple locations centralize and optimize their Google profiles, manage reviews, publish localized content, and track performance by store, region, or network.
Ecto is made up of people from diverse backgrounds, united by a shared mission: to generate real impact in the digital world. Our team includes specialists in SEO, paid media, content, tech, and data — working closely with clients and always focused on performance.
We foster continuous learning, cross-functional collaboration, and an environment where excellence and mutual respect go hand in hand.
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