Let’s move on to our second article in this series that provides some practical examples of how to use Google Sheets features for SEO without being so dependent on certain tools. If you read the first article, where I talk about using Google Sheets for technical SEO validations, I mentioned some examples of how we… Continue reading How to Import URLs from an XML Sitemap Using Google Sheets
How to Monitor Competitor Product Prices
I once worked with a client in a very specific niche whose product was very similar to competitors’. In this scenario, price competition was an important factor for closing a sale. At the time, one of this online store’s objectives was to improve the conversion rate. After some analysis, I identified difficulties involving users finding… Continue reading How to Monitor Competitor Product Prices
How to Measure Clicks on a Bitly Link in Google Sheets
In this post I’ll continue from the post about How to Shorten a Bitly URL via Google Sheets, but exploring the data measurement part. First, we learned how to create a shortened link and now we’ll understand the process of how to know how many clicks that link has. If you already have the requirements… Continue reading How to Measure Clicks on a Bitly Link in Google Sheets
Ahrefs: Discover What it is, how it Works, and What its Features Are
By now, you probably already know that doing SEO is not easy at all and is a job that never ends, because it requires constant monitoring of the results of applied strategies. However, with the right tools, this work doesn’t have to be so difficult. The focus in SEO is to optimize time in these… Continue reading Ahrefs: Discover What it is, how it Works, and What its Features Are
What is Google Tag Manager and why should You Start Using it?
Those who work with Digital Marketing, SEO and related fields are always running tests on pages to measure results, testing new tools to improve website performance, among many other things. However, these tests and tools are not always easy to work with and often require the help of development professionals. To help with this, Google,… Continue reading What is Google Tag Manager and why should You Start Using it?
BERT: Understanding What this Algorithm is and how it Works
As we already know, Google doesn’t stop launching new algorithms to optimize search results. These updates are developed to help not only users in their searches, but also those who have a website. The BERT algorithm was launched at the end of 2019 and is being tested in several countries, including Brazil. If you want… Continue reading BERT: Understanding What this Algorithm is and how it Works
