Locasty is Ecto’s exclusive Local SEO platform. With it, you can monitor and optimize the performance of each location on Google — with centralized management, local content, and scalable reports — all in one place.
Technology
Organize, scale, and monitor your local presence
Locasty was built by Ecto for brands that need to expand their local presence efficiently. With Locasty, you centralize your local SEO efforts, monitor location-based keywords, and track the performance of each store with clarity and scale.
Manage all units in one place with standardized data, bulk updates, and store-level insights.
Reach customers searching nearby and increase your presence on Google Maps with location-specific optimizations.
Manage reviews, reply using AI-powered assistance, and keep profiles up to date across all units.
Local SEO
Features designed for scaling with structure and visibility
Each Locasty feature is crafted to support businesses that need to scale local SEO efforts with organization and efficiency. The platform replaces manual workflows, enabling your team to deliver more with less effort.
Manage actions by store, group of stores, or region, all from a centralized view.
Track every planned and completed task per location with clear status updates.
Generate geo-targeted content optimized to attract customers in each area.
Monitor, reply to, and analyze customer feedback using AI — with store-level insights.
See which search terms bring traffic to each store, and their respective search volumes.
Access pre-built performance reports for individual stores or the full network — supporting fast, informed decision-making.
Nissei, one of Brazil’s largest pharmacy chains, needed to scale its local digital presence in a structured and high-volume way. With Locasty, Ecto optimized the SEO operation across more than 400 stores, streamlined business profiles, and launched an innovative NFC tag project at physical locations.
Local results boosted the brand’s overall performance.
Increased visibility for generic searches like “pharmacy near me.
Every unit received an NFC tag redirecting customers directly to the store’s Google listing.
Content, reviews, optimizations, and KPIs managed store-by-store.
“Managing geolocated communication across a network of over 470 stores like Nissei is no small task. Locasty has been a key partner in this effort. It allows us to update our Google Business listings quickly — individually or in bulk — ensuring all information, from opening hours to seasonal campaigns, is consistent with our broader retail strategy. This makes all the difference in delivering a more accurate and aligned local customer experience.”
Marketing Supervisor – Farmácias Nissei
Daniel van der Broocke Campos de Figueiredo
“Locasty has helped us increase the efficiency of our campaign communications, performance, and store information updates. Their service is consistently excellent — truly a partner that helps us tackle our daily challenges.”
Media and Planning Coordinator – Lojas Marisa
Bruno Gabaldo
Discover what really moves the needle in digital strategy. Weekly content with actionable insights to apply to your business.
Locasty is ideal for companies with multiple locations, franchises, or distributed physical stores. It’s for brands that need to organize, optimize, and monitor their local presence with technology — without relying on spreadsheets or manual processes.
pharmacies, supermarkets, eyewear, pet shops.
food, wellness, beauty, gyms.
language schools, universities, technical courses.
clinics, labs, service networks.
with a high volume of POS locations.
Locasty is an exclusive Ecto platform, available to businesses served by our consultancy or certified partner agencies.
Not necessarily. The platform works via direct integration with Google Business Profile (formerly Google My Business) and functions even without a website — though connecting your domain helps boost results.
No. It connects to Google Business Profile via the official API to help you manage and optimize listings at scale. It doesn't replace — it enhances your use of the Google platform.
You can monitor and reply to reviews from all locations in a single dashboard. Our smart assistant even suggests personalized, automated responses.
Yes! Locasty shows which keywords are generating impressions for each store listing — with search volumes segmented by store, city, or network.
Yes. You can create, edit, and schedule posts in bulk for all units — including promotions, events, and updates — quickly and consistently.
Yes. You can configure user roles and access by store or region. This lets different departments access only the data and modules relevant to their work.
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